STATE OF LOCAL MARKETING REPORT 2020-2021
publication design
the brief
BrandMuscle produces the State of Local Marketing Report every year to provide potential corporate customers all-encompassing data useful in maximizing their marketing investments. Each year’s report includes new data that requires updated design elements, including graphs, charts, and other key visuals.
As the lead designer, I was met with the task of creating all visual elements and layouts for the entire report within Adobe InDesign. The overall goal was to produce a design with a clean and crisp look that did not distract from what was most important: the data.
client
BrandMuscle
my role
Lead Designer